A Great Feeling Body Starts with Healthy Feet!
Over 80% of the U.S. adult population suffers from one or more foot conditions every
year, and the U.S. Footcare Market through all channels totals about $1.5 billion
annually. Since the foot is the body's foundation, proper foot function is highly
related to healthy ankles, legs, knees, and lower back, which is why FootSmart pioneered
the marketing concept of "Lower Body Health" in 1995. Aggregating all of these related
categories into a unified marketing approach, including comfort and therapeutic
footwear, positions FootSmart extremely well in a large and growing market. With
the first Baby Boomers turning 65 in 2011, aging demographics provide a strong tailwind
for FootSmart for the next two decades.
Products You Can Trust
At Benchmark Brands, we design, develop and source many of our products, utilizing
a broad set of industrial and footwear designers, podiatrists and physical therapists,
and marketing communication/marketing research resources. Our objective is to offer
our customers proprietary products that best meet their healthcare, lifestyle, comfort,
and fashion needs. From Select Support® hosiery
to Podiatrist's Secret® foot creams, to PedaBella® shoe comfort aids to Comfortology®
footwear, we go to market with products with unique selling propositions that appeal
to our target audience of baby boomers and seniors. It's this focus on lower body
health and comfortable, stylish footwear that has enabled us to be the largest direct-to-consumer
retailer in our large and growing market niche.