Smarter, better products for lower body health
Overview
FootSmart pioneered the category of lower body health, combining product categories
that include footcare, socks and hosiery, knee and ankle bracing, low impact exercise,
backcare, and comfort and wellness footwear into an integrated merchandising concept.
With over 4 million customers, FootSmart has become a trusted, direct-to-consumer
brand for baby boomers and seniors, our target demographic.
In addition to proprietary products, designed and developed for FootSmart, we offer
an expertly selected range of branded foot and lower body health products, designed
to keep FootSmart customers moving in comfort.
Stylish comfort, wellness and therapeutic footwear is represented at FootSmart by
over 100 leading brands including Aetrex, Clarks, Crocs, Easy Spirit, FitFlop, Hush
Puppies, Keen, Merrell, Orthaheel, Naturalizer, New Balance, Saucony and Sofft.
FootSmart.com
FootSmart is a top 200 Internet Retailer with over 1.2 million unique visitors a
month. We're dedicated to making FootSmart.com the best shopping experience on the
web for adults 45+, who want footwear that offers comfort combined with great style
and lower body health products that address their needs.
FootSmart.com offers customer reviews, health and lifestyle content, detailed product
information, personalized shopping recommendations and intuitive site search capabilities,
designed in an easy-to-shop online presentation.
FootSmart Catalog
The FootSmart catalog reaches over 10 million unique households each year with an
annual circulation of over 45 million catalogs, making it one of the top 100 consumer
catalog titles in the United States. The catalog appeals to shoppers who like the
catalog shopping experience, and serves as an important traffic driver to FootSmart.com.
FootSmart Mobile
FootSmart Mobile is the beginning of the transformation of our online business from
a dot.com to a broad based digital platform including FootSmart.com, FootSmart Mobile,
FootSmart Microsites, and FootSmart Tablet. FootSmart Mobile lets us give our customers
a very competitive mobile shopping experience, plus integration of Paypal for fast
checkout. When someone goes to FootSmart.com from a mobile phone, they will automatically
get FootSmart Mobile, specifically designed for smartphones.