Alan Beychok, Founder and President
Benchmark Brands is dedicated to marketing smarter, better products
to consumers who are seeking to maximize their lower body health and comfort.
Our company offers intelligently designed health products, shoes, socks and
hosiery that deliver comfort solutions to lower body healthcare
conditions. Through our direct-to-consumer approach in the FootSmart catalog
and at FootSmart.com, we are not only able to offer the largest variety of
lower-body healthcare products, but we provide detailed product information, as
well as extensive health content to help people understand lower-body health.
But what truly distinguishes Benchmark Brands is our commitment to providing
only the products that we believe offer solutions, comfort and value. Each
product that we market is selected because it provides a wellness or comfort
benefit. In addition, Benchmark Brands develops many of its own products to its
own specifications. These products are the direct result of our proprietary
customer knowledge and input garnered nearly 20 years that we've been in
business. Benchmark Brands cares! We care about providing the best products,
the best partnerships and the best work environment for each of our team
members. We are committed to doing it right the first time, and doing it better
each time.
Please, let us know what you think.
Sincerely,
Alan Beychok
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Our Mission
To become the leading U.S. specialty retailer of health and comfort products
targeted to aging baby boomers and seniors through direct-to-consumer brand
franchises that have leadership positions in their vertical merchandise
categories.
Our Core Values
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Strive to "do it right" in every aspect of the business.
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Create a collaborative, entrepreneurial work environment with bias toward action.
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Treat our business partners with the highest level of integrity and seek win-win business
arrangements.
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Never waiver from offering the consumer efficacious products, clearly communicated, that
deliver on the brand promise.
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Construct a career enhancing work experience, understanding and being sensitive to the
personal and lifestyle needs of our employees, while accommodating the business imperatives
of the Company.
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Be dedicated to providing the consumer with an exceptional direct-to-consumer shopping
experience.
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