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Alan Beychok, Founder and President

Benchmark Brands is dedicated to marketing smarter, better products to consumers who are seeking to maximize their lower body health and comfort. Our company offers intelligently designed health products, shoes, socks and hosiery that deliver comfort solutions to lower body healthcare conditions. Through our direct-to-consumer approach in the FootSmart catalog and at FootSmart.com, we are not only able to offer the largest variety of lower-body healthcare products, but we provide detailed product information, as well as extensive health content to help people understand lower-body health.

But what truly distinguishes Benchmark Brands is our commitment to providing only the products that we believe offer solutions, comfort and value. Each product that we market is selected because it provides a wellness or comfort benefit. In addition, Benchmark Brands develops many of its own products to its own specifications. These products are the direct result of our proprietary customer knowledge and input garnered nearly 20 years that we've been in business. Benchmark Brands cares! We care about providing the best products, the best partnerships and the best work environment for each of our team members. We are committed to doing it right the first time, and doing it better each time.

Please, let us know what you think.

Sincerely,

Alan Beychok
Our Mission

To become the leading U.S. specialty retailer of health and comfort products targeted to aging baby boomers and seniors through direct-to-consumer brand franchises that have leadership positions in their vertical merchandise categories.
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