FootSmart supports the American Diabetes Association

Diabetes is a large growing problem in the United States and foot complications associated with diabetes lead to over 80,000 deaths each year. FootSmart has partnered with the ADA because of our mission to be the best source for foot and lower body health products that meet the health and lifestyle needs of baby boomers and seniors. Through our market research, we know that diabetes affects about 12% of our customers, and we want to do our part to battle this disease, which is growing rapidly in the U.S. Learn more about the American Diabetes Association.

In 2010, FootSmart will raise over $150,000 for the American Diabetes Association by soliciting customer contributions and through its own corporate contributions.

Having participated in the ADA Step Out walk program for several years, this year FootSmart will participate with 11 Alive, the local NBC affiliate, to promote the Atlanta Step Out program in an integrated TV and on-line media effort.

FootSmart donated over 12,000 pairs of shoes to the Memphis Interfaith Association (MIFA) in 2009

When our inventories reach just a handful of pairs per style, it’s no longer viable for us to offer these products online. We also receive some returns from consumers of virtually new footwear that has a little scuff here or there that keeps us from putting the shoes back into stock. Since we sell well over a million pairs of shoes each year, these shoes add up! In fact, they added up to over 12,000 pairs last year with an original cost value of over $350,000 and we were very pleased to donate this footwear to the Memphis Interfaith Association.

MIFA was founded in 1968 to find a solution for poverty and racial division in Memphis. Today MIFA serves over 60,000 seniors, teens, and families through its nine program areas. Footwear donated by FootSmart is given to those in need as well as being sold in the MIFA store, whose proceeds fund the various MIFA programs. Learn more about MIFA.