A Great Feeling Body Starts with Healthy Feet!

Over 80% of the U.S. adult population suffers from one or more foot conditions every year, and the U.S. Footcare Market through all channels totals about $1.75 billion annually. Since the foot is the body's foundation, proper foot function is highly related to healthy ankles, legs, knees, and lower back, which is why FootSmart pioneered the marketing concept of "Lower Body Health" in 1995. Aggregating all of these related categories into a unified marketing approach, including comfort and therapeutic footwear, positions FootSmart extremely well in a large and growing market. With over 10,000 baby boomers turning 65 every day, aging demographics will provide a strong tailwind for FootSmart for the next two decades.

Products You Can Trust

At Benchmark Brands, we design, develop and source many of our products, utilizing a broad set of industrial and footwear designers, podiatrists and physical therapists, and marketing communication/marketing research resources. Our objective is to offer our customers proprietary products that best meet their healthcare, lifestyle, comfort, and fashion needs. From Select Support® hosiery to Podiatrist's Secret® foot creams, to PedaBella® shoe comfort aids to Comfortology® footwear, we go to market with products with unique selling propositions that appeal to our target audience of baby boomers and seniors. It's this focus on lower body health and comfortable, stylish footwear that has enabled us to be the largest direct-to-consumer retailer in our large and growing market niche.