Smarter, better products for lower body health


FootSmart pioneered the category of lower body health, combining product categories that include footcare, socks and hosiery, knee and ankle bracing, low impact exercise, backcare, and comfort and wellness footwear into an integrated merchandising concept.

With over 5 million customers, FootSmart has become a trusted, direct-to-consumer brand for baby boomers and seniors, our target demographic.

In addition to proprietary products, designed and developed for FootSmart, we offer an expertly selected range of branded foot and lower body health products, designed to keep FootSmart customers moving in comfort.

Stylish comfort, wellness and therapeutic footwear is represented at FootSmart by over 100 leading brands including Aetrex, Clarks, Crocs, Easy Spirit, FitFlop, Hush Puppies, Keen, Merrell, Orthaheel, Naturalizer, New Balance, Saucony and Sofft.

FootSmart is a top 200 Internet Retailer with over 1.4 million unique visitors a month. We're dedicated to making the best shopping experience on the web for adults 45+, who want footwear that offers comfort combined with great style and lower body health products that address their needs. offers customer reviews, health and lifestyle content, detailed product information, personalized shopping recommendations and intuitive site search capabilities, designed in an easy-to-shop online presentation.


FootSmart Catalog

The FootSmart catalog reaches over 10 million unique households each year with an annual circulation of over 45 million catalogs, making it one of the top 100 consumer catalog titles in the United States. The catalog appeals to shoppers who like the catalog shopping experience, and serves as an important traffic driver to




FootSmart Mobile

FootSmart Mobile is the beginning of the transformation of our online business from a to a broad based digital platform including, FootSmart Mobile, FootSmart Microsites, and FootSmart Tablet. FootSmart Mobile lets us give our customers a very competitive mobile shopping experience, plus integration of Paypal for fast checkout. When someone goes to from a mobile phone, they will automatically get FootSmart Mobile, specifically designed for smartphones.